Quiz (Try the quiz below, then check your answers)

1. Which one of the following is NOT a benefit from understanding digital marketing better for your business?
a. A meticulous strategy will help you to stay ahead of your competitors and focus on the untouched areas, and target those areas accordingly
b. It will replace the need for future marketing capabilities within your business, and be able to fully automate all your marketing functions
c. It increases awareness of your brands and services to millions of online customers and helps you to develop a loyal customer base
d. It helps you to find customers online
e. It will help you with supporting your overall sales efforts to grow your business 

2. Engagement is important in digital marketing. Which reason below is NOT a good reason to focus on engagement marketing?
a. Engagement will improve your ability to provide interruptive marketing
b. Engagement marketing allows you to more fully interact with your customers
c. Through engagement you can obtain valuable feedback from your potential and existing customers
d. Engagement is at the heart of all digital marketing
e. By utilising engagement marketing, you can build better relationships with your customers 

3. What’s NOT a reason why small businesses are often quite bad at digital marketing?
a. Insufficient budgets generally
b. Insufficient time to devote to digital marketing
c. Preconceived notions that digital is for the big boys and girls
d. Lack of confidence in gaining results from digital marketing
e. The learning curve is too high to better understand digital marketing principles 

4. Which sentence completion is FALSE. Digital marketing is beneficial to your business because _____
a. It can provide access to the world
b. Agile companies can often be nimbler when compared to larger businesses
c. It can be effectively carried out without much expertise and knowledge of the tools and processes
d. Can be very useful for targeting when it comes to niche brands
e. Can be a lower cost approach to expanding your business internationally 

5. Only one of the statements below is TRUE, please choose the TRUE statement from the options below.
a. Social Media is a very formal way of communicating to your customer base
b. Display advertising is optimally designed for engagement marketing
c. Email marketing is a highly impersonal way of marketing to your prospects and customers
d. Content marketing is the glue that can hold all your marketing messages together when engaging with your customers
e. Search is not so effective when it comes to targeting, because it’s often difficult to identify the person’s search intent 

How did you do?

Click here to find the answers.

This quiz is an example of the kinds of quizzes you will find at the end of each of the 12 basic digital marketing masterclass modules.  Test your knowledge as you progress in your e-Learning journey.