Whether you’re a single-person operator, or you run a small business with around 50+ staff, this course will help you to better understand your digital marketing options when running a small business, and how to grow your business.
You may or may not already have a dedicated marketing person in house or be working with a marketing consultant/agency; either way, there are a number of fundamental concepts and approaches to digital marketing in 2018/19 that you will need to fully comprehend in order to gain the most benefits for your small business.
What does the course cover?
This intensive online course will cover 12 specific basic modules, plus you will ALSO receive two additional modules covering devising a digital media plan and how to conduct agile marketing.
In addition you will also receive a number of work tools to help you with your digital marketing, plus a digital marketing review template to help you evaluate where you currently are in your business.
Purchasing an elearning programme also gives you access to a pool of digital marketing consultants, and you are welcome to ask questions around the course if you have any as you work your way through the programme. This is limited to email responses only, and you will be allowed to ask a maximum of three questions within two months of signing up for the course. Note questions like how do I improve my digital marketing for my business may not receive a detailed response, as this facility is designed to help you ask any specific questions in case there is some kind of misunderstanding when working your way through the course. If you are looking for a more detailed assessment of your future capabilities or some kind of detailed evaluation of your website or search capabilities, then you will need to engage a digital marketing expert or agency close to you.
The following 12 basic modules will be covered during the training day along with the additional two higher level modules (13 and 14):
1) Introduction to digital marketing, what’s different for a small business
2) Taking your business online, what you need and what good looks like
3) How to improve your digital presence
4) How to improve your content marketing
5) How to improve your social media
6) How to improve your email/CRM
7) How to improve your search marketing
8) How to improve your user experience
9) How to improve your customer acquisition
10) How to improve using your digital analytics
11) How to improve your e-commerce
12) Gain a better understanding of Digital Models
13) Higher level module – how to prepare a digital media plan
14) How to make your business more agile
