Digital marketing is like everything else, and different. It requires time and effort to become good at it, and it’s different because it is changing at a fast pace. If you want to keep up with those changes, you’ll need to stay on top of it, or you’ll find that you will soon get left behind.
Here are some tips for business folk who want to develop a working knowledge of digital marketing, but don’t have the time to really immerse themselves into it:
- The quickest way to learn something fast is to study it in a condensed format. That’s why online courses are good, they help you to pick up basic skills quickly.
- Don’t assume because you have a few skills, you are an expert. Becoming an expert takes a long time, and it requires constant effort. But you can master some of the fundamental fairly quickly.
- Keep trying new things, don’t be satisfied with just doing the same thing over and over again.
- If it doesn’t work, try something new. Digital marketing is quite diverse, and not everything is going to work for your business.
- Social isn’t always great. Just because there’s a lot of talk about social media doesn’t mean you should always be social. It can eat up a lot of time and only provide you with marginal results at best.
- Search is always the answer. Search is a quick way to drive traffic, but it may not work well as your conversions are likely to be really low unless you’re lucky or you know exactly what you’re doing. Test your search with small amounts initially, you can always scale up at any time.
- My website is not important. Despite may reports on the demise of the website, it still remains an essential part of your digital marketing efforts. You will be judged by your website, so be careful and take good care of it.
- Hire a consultant. If you can afford someone who can help you with your digital marketing, then do it. You needn’t spend a fortune, and there are good digital marketers who prefer to work from home, and will sell you their services at a much lower price. Don’t expect good people to be cheap, they usually aren’t. And learn enough about digital marketing so you know what you’re asking for.
- Throw money at digital marketing. It’s strongly recommended that you don’t do this, or you are liable to waste your hard earned cash. You can spend a lot of money on digital without getting much back, so always test first, then spend more.
- Become an expert. Over time you will learn more and more. You ought to take the time to read various blogs on digital marketing, there are podcasts and plenty of videos on YouTube that are free. Keep up to date with digital marketing, and you won’t get left behind.
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